Who We Are
We Are Not Marketers. We Are Revenue Engineers.
Built by entrepreneurs who were tired of watching brilliant experts stay invisible because marketing felt overwhelming.
Donney
Co-Founder & Chief Executive Officer
Donney is a business strategist and marketing architect with a track record of building revenue systems for high-growth coaching and consulting businesses. His background spans sales leadership, digital marketing, and business development across multiple industries.
He has worked alongside brands and entrepreneurs ranging from independent consultants to multi-million dollar service companies, helping them systematize their marketing and convert visibility into consistent revenue.
Greg
Chief Operations Officer
Greg is the operational backbone of DFS Marketing. With deep expertise in systems, AI automation, and execution management, he ensures that every client's marketing engine is not just built but running at full capacity from day one.
His background includes working with service-based businesses across coaching, consulting, and professional services verticals, helping teams implement scalable marketing operations that remove the founder from day-to-day management.
Greg oversees client onboarding, tech integration, and ongoing execution quality at DFS.
Areeba
CMO at DFS | CEO at Aura Digital Agency
Areeba joined DFS Marketing as CMO, bringing with her the full implementation power of Aura Digital Agency ā the global digital services firm she co-founded and scaled to a 50+ member remote team. Through this partnership, Aura serves as the dedicated implementation team behind DFS client work, delivering on strategy at a level most agencies cannot match.
With over 4 years leading Aura through international engagements across the U.S. and U.K., Areeba brings deep expertise in business strategy, digital systems, brand growth, and AI-powered marketing solutions. She has built and launched multiple programs supporting entrepreneurs in scaling with marketing, systems, and automation.
Her partnership with DFS means our clients get more than strategy ā they get a seasoned team that has already done this at scale, ready to execute from day one.
Aura Digital Agency | Global Implementation Partner to DFS Marketing
Tyler
Director of Production
Tyler McCulloch is also the CEO of Cardinal Red Productions, bringing over 15 years of professional video production experience to brands, businesses, and thought leaders. He has created high-performing marketing content that has generated hundreds of millions of views, combining creative storytelling with a sharp focus on results.
Tyler specializes in helping speakers, coaches, and businesses turn video into a powerful revenue-driving assetācrafting content that not only looks great but delivers measurable ROI. Known for his hands-on approach and strategic mindset, he partners closely with clients to produce content that elevates their message and drives real growth.
Why We Exist
Born from Frustration,
Built on Results
The best coaches, consultants, and service providers were losing to inferior competitors who simply had better marketing. These experts knew their field. They transformed lives and businesses. But when it came to social media, they froze. Meanwhile, their potential clients never found them.
We saw an opportunity to build a marketing department that understood the unique challenges of high-ticket service businesses, one that engineers complete revenue systems, not just content.
Our Mission
What Drives Us
We simplify complex marketing systems for coaches, consultants, and service providers by delivering done-for-you social media management, AI automation, and strategic business consulting that drives measurable revenue growth.
How We Work
What Makes Us Different
Clarity Before Execution
We start by understanding your business, your market, and the outcomes you want to achieve. This allows us to map the entire marketing system before execution begins so every step has a clear purpose.
Systems That Scale
Great marketing is not random activity. We build structured systems that generate leads, nurture prospects, and convert attention into revenue. This creates predictable growth instead of constant trial and error.
Results That Matter
We do not focus on vanity metrics like followers or likes. Our success is measured by qualified leads, booked calls, and revenue growth. Everything we build is designed to move your business forward.
Strategy That Drives Growth
Every campaign, funnel, and piece of content is built with strategy first. Instead of guessing what might work, we design marketing systems that attract the right audience and guide them toward becoming clients.
The Team
Meet Your Marketing Department
Donney Salazar
Co-Founder & Chief Executive Officer
Donney Salazar
Co-Founder & Chief Executive Officer
Donney is a business strategist and marketing architect focused on building revenue systems for coaching and consulting businesses. His background spans sales leadership, digital marketing, and business development across multiple industries. He helps entrepreneurs turn visibility into predictable, scalable revenue through structured marketing systems.
Greg Dibble
Chief Operations Director
Greg Dibble
Chief Operations Director
Greg is the operational backbone of DFS Marketing, specializing in systems, AI automation, and execution management. He ensures every clientās marketing engine is fully built, optimized, and running efficiently from day one. With experience across coaching, consulting, and professional services, he creates scalable operations that remove founders from day-to-day execution.
Areeba Khan
CMO at DFS | CEO at Aura Digital Agency
Areeba Khan
CMO at DFS | CEO at Aura Digital Agency
Areeba leads marketing strategy at DFS while bringing the full execution power of Aura Digital Agency, a global firm she co-founded and scaled to a 50+ member team. She specializes in business strategy, digital systems, brand growth, and AI-driven marketing solutions across international markets. Through her partnership with DFS, clients gain both strategic direction and a proven team ready to execute at scale from day one.
Tyler McCullah
Director of Production
Tyler McCullah
Director of Production
Every campaign, funnel, and piece of content is built with strategy first. Instead of guessing what might work, we design marketing systems that attract the right audience and guide them toward becoming clients.
The Team
Meet Your Marketing Department
Donney Salazar
Marketing Manager
Every campaign, funnel, and piece of content is built with strategy first. Instead of guessing what might work, we design marketing systems that attract the right audience and guide them toward becoming clients.
Areeba Khan
Marketing Manager
Every campaign, funnel, and piece of content is built with strategy first. Instead of guessing what might work, we design marketing systems that attract the right audience and guide them toward becoming clients.
Tyler McCullah
Marketing Manager
Every campaign, funnel, and piece of content is built with strategy first. Instead of guessing what might work, we design marketing systems that attract the right audience and guide them toward becoming clients.
