In this episode of The SHINE Leadership Advantage, Jake De Guzman reveals why your calling is a formula, not a feeling — and how self-awareness becomes the single silver bullet that unlocks authentic, purpose-driven leadership. An award-winning author, TV producer, and journalist whose path to purpose ran through a Jesuit seminary, two burnouts, and the accidental founding of a cable TV channel, Jake studied philosophy in the Philippines before building a career across journalism, media, and MBA-level leadership education. Now based in Vancouver, he uses Jungian Depth Psychology to guide leaders through the heroic journey of living a life of passion and purpose. This conversation goes beyond career advice and explores the deeper truths that Self plus Context equals Calling, that crisis is the mechanism through which great leaders evolve, and the one question every leader must answer: if we did not exist, what would be missing from the world?